Tips for Getting the Most out of Your Medical Office Marketing Budget

In today’s competitive environment, marketing has become an essential tool for any successful rheumatology practice. More and more people turn to the internet first when they’re looking for information, whether it’s to research their ailments or seek professional help. If you want to grow your patient list and help those people, you need to ensure that they find your medical practice when they need it.

The challenge is that a good marketing plan and a robust online presence can be expensive. It also requires regular updates and maintenance, which can be difficult for a staff that is already stretched thin.

For these reasons, it’s best to focus your efforts in a few highly effective places to make the most of your marketing budget and reach your intended audience. Below are three areas that will help you accomplish precisely that.

Add a blog to your website.

One of the best ways to create fresh content that people actually want to read is to publish a blog on your website regularly. When you update this blog with informative, well-written content, you can improve your site’s SEO. SEO stands for “search engine optimization,” it refers to strategies that help your medical practice end up on the first page of search page results, which is very important since most people don’t look past page one. Some ideas for quality rheumatology blog content include:

A blog is also an opportunity to establish your physicians as experts in their field, share knowledge and wellness tips with your patients, and create original content to share on social media– which brings us to tip number two.

Promote your practice on Facebook.

Here’s the good news: it’s free to create a business page on Facebook for your medical practice, and senior citizens are the fastest-growing user group on the site. Here’s the bad news: it can be tough to get anyone to see your posts unless you put some advertising dollars behind them.

Luckily, a little money goes a long way on Facebook, and the ability to target particular groups of people makes it an excellent investment. For example, you can narrow your audience so that your ads and posts are shown only to women in your city over the age of 65 who are interested in arthritis. Needless to say, this can be incredibly effective!

[Click here for tips on creating a Facebook support group for your patients.]

List your practice in local search results.  

Another way to help your rheumatology practice be the first one that potential patients see when they conduct an online search is to add local business listings and online directories. To do this, you can run a free scan to see where your practice is currently listed.

If your practice isn’t showing up, you can submit it to an online business directory of your choice—the more, the merrier.

The website Hootsuite has a great list of 50 places to start. While this can be time-consuming, it will pay off!

We hope these ideas help you make the most of your marketing budget this year and beyond! Do you have any tips or tricks to share? If so, we’d love to hear them on our Facebook page!

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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