5 Festive Ways to Connect with your Patients this Holiday Season

The holidays are here, and while this means downtime for many medical practices, it’s the perfect time of year to focus on your patients. Utilize this traditionally slow period to engage with your patients and show them that fun, festive side that they typically don’t get to see. Here is a list of merry marketing campaigns that your office should launch this season.

Create a calendar for upcoming year.

Everyone loves free goodies, especially around the holidays. Create a calendar specific to your practice and give it a personal touch. Share health tips, include photos of your staff or offer advice on keeping the season stress free.

Hold a social media photo contest.

Social media is a powerful way to connect with your patients. Invite your followers to post pictures of themselves being healthy and spending time with family. Share pictures of your staff and their families to inspire patients and make your office feel relatable.

Send holiday emails.

If you like the idea of promoting your practice and sharing tips, but don’t want to put together a calendar, there are other options. Consider a holiday-style email campaign. Use a theme such as “12 days of healthy living” and plan to send these out for 12 consecutive days during the season.

Sponsor a holiday giving campaign.

With all the holiday chaos it’s easy to forget about an essential part of the season— giving.  Partner up with a national or local charity to boost holiday cheer and promote goodwill.

Bring the holiday cheer in the office.

Designate some time for your staff to decorate the office. Not only does this promote team building, it makes patients feel good. Just be sure to keep your holiday décor festive, not offensive.

The holidays can be hectic and unpredictable, but they are a great time to promote your medical practice and bring your staff together. Use these festive ideas, or create your own special campaign. Either way, promote your medical practice to inspire a happier, healthier holiday season.

Posted by
  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

What We Offer

We’re adding value to practices across the nation by creating a thriving community of rheumatology managers and physicians.

Membership Benefits

Become a Member

Annual Conference

Conference Registration

The latest industry developments are at your fingertips.

Subscribe to the Rheumatology Practice Management newsletter for more innovation.