The holidays are here, and while this means downtime for many medical practices, it’s the perfect time of year to focus on your patients. Utilize this traditionally slow period to engage with your patients and show them that fun, festive side that they typically don’t get to see. Here is a list of merry marketing campaigns that your office should launch this season.
Create a calendar for upcoming year.
Everyone loves free goodies, especially around the holidays. Create a calendar specific to your practice and give it a personal touch. Share health tips, include photos of your staff or offer advice on keeping the season stress free.
Hold a social media photo contest.
Social media is a powerful way to connect with your patients. Invite your followers to post pictures of themselves being healthy and spending time with family. Share pictures of your staff and their families to inspire patients and make your office feel relatable.
Send holiday emails.
If you like the idea of promoting your practice and sharing tips, but don’t want to put together a calendar, there are other options. Consider a holiday-style email campaign. Use a theme such as “12 days of healthy living” and plan to send these out for 12 consecutive days during the season.
Sponsor a holiday giving campaign.
With all the holiday chaos it’s easy to forget about an essential part of the season— giving. Partner up with a national or local charity to boost holiday cheer and promote goodwill.
Bring the holiday cheer in the office.
Designate some time for your staff to decorate the office. Not only does this promote team building, it makes patients feel good. Just be sure to keep your holiday décor festive, not offensive.
The holidays can be hectic and unpredictable, but they are a great time to promote your medical practice and bring your staff together. Use these festive ideas, or create your own special campaign. Either way, promote your medical practice to inspire a happier, healthier holiday season.
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