5 Simple Steps to Improve your Online Reputation

It is so easy for potential patients to find out about your practice before they even step foot in your office. With just a little research, online reviews, comments and ratings are at their fingertips. Because of this, it is essential for medical practices to have a healthy and strong online reputation. Follow these simple steps for improving your online reputation and keeping it positive.

Monitor regularly.

Perform an online search for your practice and its physicians. Ensure the information provided is accurate and everything they need to know about your practice is available. It is important to continually monitor how you are being portrayed online, but also to make sure current and potential patients are getting correct information.

Create a strong social media presence.

If you don’t have a Facebook, Instagram, Linked In or Twitter account, create them as soon as possible. Post engaging and relatable content for your patients, post regularly and use quality photos.

Encourage your patients to post testimonials.

It’s important to be proactive about getting online reviews. However, it is essential to be smart when doing so. Add links to Yelp or your other social media pages in emails, start a Facebook campaign, or keep it simple with comments cards. Whatever method you chose, keep it consistent (without being overbearing) and be sure to follow up with any responses.

Engage with your patients.

Now that your patients have reviewed your practice, it is time to engage with them. Don’t ignore the community that have went out of their way to comment or rate your business. Taking the time to respond tells the patient reviewing you that you care. It also tells future patients that you are a practitioner who is committed to your patients on a personal level.

Don’t ignore bad reviews.

You cannot make everyone happy so bad reviews are bound to happen. When coming across a negative review, contact the patient and express to them that you’d like to discuss their concerns. Responding to them personally increases the chances of the negative review being removed. If you choose to respond online, don’t get into specifics and always keep it professional.

Patients comment on everything from office tidiness to a doctor’s bedside manner so be prepared for the good and the bad. Discovering what patients are saying about your practice online provides an opportunity to improve. In today’s tech savvy world, patient experience is more important than ever. Use the feedback, whether it be positive or negative, to your advantage.

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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