The Benefits of Adding a Rheumatology Blog to Your Practice’s Website

If your rheumatology practice is already blogging, congratulations—you’re one step ahead of the game! If you aren’t, it’s not too late to the join the fun—and reap the benefits.

While some may think blogging is irrelevant or inappropriate for a rheumatology practice, the truth is that patients are searching for clear and accurate information about their ailments and diseases. As the expert in your area, it’s your duty to help them out by providing content they can trust.

In addition to helping patients find information, blogging will aid your practice in other ways. If you’re still on the fence about making this investment, here three reasons to take the plunge.

  1. Blogs bring out your practice’s personal side.

    Blogging is a great opportunity to show your audience a different side of your practice and expand on topics and news related to your industry, but in a less formal way. Don’t be afraid to let your audience see the personalities in your practice! Show them that you’re human, save the jargon for later, and write as if you’re having a conversation with a friend. Just make sure you remain informative, avoid any potential HIPPA violations, and maintain your status as a health expert at all times.

  2. Blogging builds authority with your patients.

    When you are deciding what your next blog post should be about, remember that your patients are searching for answers and seeking information about a topic. By writing blog posts that educate them about rheumatology, you’ll build authority and create trust. A good way to come up with helpful blog post ideas is to keep a running list of the most common questions your patients ask, and then write posts that address those concerns. You should also try to create a calendar of content so you are posting regularly, whether that’s once a week or twice a month. Consistency is key!

  3. Blogging can increase your organic website traffic.

    Unless your services change frequently, many of your website’s pages don’t require updates. By blogging regularly, you’re adding additional pages to be indexed by major search engines, which positively affects your site’s organic traffic due to both user and search engine behavior. Search engines crawl your website to see what new published content should display on search engine results pages, and each page published is a reminder to search engines that your website is active and growing. This means when people in your area search Google for “rheumatology practice,” your listing will be among the first to show up.

We hope this post helps you see how blogging can help market your rheumatology practice and provide an additional service to your patients. Let us know how it goes!

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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