If your rheumatology practice is already blogging, congratulations—you’re one step ahead of the game! If you aren’t, it’s not too late to the join the fun—and reap the benefits.
While some may think blogging is irrelevant or inappropriate for a rheumatology practice, the truth is that patients are searching for clear and accurate information about their ailments and diseases. As the expert in your area, it’s your duty to help them out by providing content they can trust.
In addition to helping patients find information, blogging will aid your practice in other ways. If you’re still on the fence about making this investment, here three reasons to take the plunge.
- Blogs bring out your practice’s personal side. Blogging is a great opportunity to show your audience a different side of your practice and expand on topics and news related to your industry, but in a less formal way. Don’t be afraid to let your audience see the personalities in your practice! Show them that you’re human, save the jargon for later, and write as if you’re having a conversation with a friend. Just make sure you remain informative, avoid any potential HIPPA violations, and maintain your status as a health expert at all times.
- Blogging builds authority with your patients. When you are deciding what your next blog post should be about, remember that your patients are searching for answers and seeking information about a topic. By writing blog posts that educate them about rheumatology, you’ll build authority and create trust. A good way to come up with helpful blog post ideas is to keep a running list of the most common questions your patients ask, and then write posts that address those concerns. You should also try to create a calendar of content so you are posting regularly, whether that’s once a week or twice a month. Consistency is key!
- Blogging can increase your organic website traffic.
Unless your services change frequently, many of your website’s pages don’t require updates. By blogging regularly, you’re adding additional pages to be indexed by major search engines, which positively affects your site’s organic traffic due to both user and search engine behavior. Search engines crawl your website to see what new published content should display on search engine results pages, and each page published is a reminder to search engines that your website is active and growing. This means when people in your area search Google for “rheumatology practice,” your listing will be among the first to show up.
We hope this post helps you see how blogging can help market your rheumatology practice and provide an additional service to your patients. Let us know how it goes!Posted by