Archive for the ‘Social Media’ Category

Four Ways to Maximize Your Marketing Budget at your Rheumatology Office

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In today’s competitive medical environment, marketing has become an essential tool for any successful rheumatology practice. It’s important to remember that marketing is an investment. A good marketing plan and a robust online presence can be expensive. Not only that, it requires constant maintenance, which can be difficult for a staff that is already stretched […]

Social Media Marketing: Tips for Medical Practices

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Believe it or not, social media is for more than sharing memes and arguing about politics. It’s also a great marketing tool for medical practices. “41 percent of patients said social media influenced their choice of a particular doctor, facility, or medical practice,” according to a recent data collection. Smart medical practices need to keep this […]

6 Marketing Strategies for Medical Practices

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Marketing is a must for any business, and medical practices are no exception. Those who take the time to invest in marketing will thrive, while those who neglect a detailed marketing plan will fall behind. These are a few simple strategies that can quickly boost your medical practice’s online and offline presence, making it easier […]

Holiday Message Ideas for your Rheumatology Office

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While sending well wishes via text or email is perfectly acceptable in this day and age, there is no better way to send holiday cheer than with a classic and personal card. Even the most experienced and loved rheumatologist’s office can score extra bonus points this season with a thoughtful holiday greeting. Sending out a […]

Five Ways to Simplify your Social Media Strategy

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Utilizing Social media in your healthcare business is an opportune way to reach new, potential clients and engage with the patients you already have. But when you run a busy medical practice, sidetracking staff from their daily responsibilities to focus on social media can be overwhelming. Here are five ways to simplify your social media […]

Three Ways to Keep Reaching Senior Patients with Today’s Technology

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We often assume the older generation and new technology do not go hand in hand, but now they have to. A surprising number of seniors are adopting technology into their everyday lives, especially when it comes to healthcare. Let’s make sure we are utilizing this to our advantage and not leaving them behind. Here are […]

Four Small Steps for Optimizing your Medical Practice Space

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Your practice may be growing, but that doesn’t mean you are outgrowing your space. You don’t have to move to expand your practice and make the most of it. Here are four small steps for optimizing your medical practice space for improved performance, a better patient experience and a more efficient office. Restructure rooms. There […]

Five Tips for Creating Exciting and Engaging Newsletters

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Newsletters are valuable tools for many medical practices. They are important because they help to encourage conversations between providers and patients. When executed properly, newsletters can help practices develop lasting relationships with their patients. But your audience can receive hundreds of emails per day, so it is essential that your newsletters are engaging enough to […]

Six Holiday Blog Post Ideas for your Rheumatology Website

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Part of what makes a blog successful is including interesting and relevant content. During the holiday season, themed blog posts are important. If done correctly, they will help generate interest, drive traffic to your site and build a strong relationship between you and your audience. However, creating seasonal content ideas for a rheumatology website isn’t […]

How to Make Facebook Work for your Rheumatology Practice

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Facebook continues to be a major means for connecting people all over the world, while also allowing businesses to communicate with customers. As a medical professional in today’s world, it’s important to utilize social media as a method to interact with your patients. However, before we jump into any unchartered territory, it is essential that […]

Creating No-Show Policies that Won’t Spook your Patients

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Halloween is coming, and while many are fretting over ghosts and goblins, medical offices are stressing over their biggest fear – no-shows! Missed appointments are a huge problem among all medical practices. From wasted time to loss of revenue, no-shows can throw the best planned day into turmoil. Studies show that even the best practices […]

Celebrating World Arthritis Day

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World Arthritis Day is quickly approaching and you and those at your practice can make a difference. On October 12th, World Arthritis Day will help to unify people all over the world and help bring attention to rheumatic and musculoskeletal diseases. On this day, we strive to raise awareness, educate and support arthritis patients and […]

  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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