When most people need to find a doctor, they begin their search by consulting the internet.
Therefore, the health of your website and your website presence are critical. Potential patients won’t find you if your practice doesn’t show up in search engine results. To ensure this doesn’t happen, you must prioritize search engine optimization [SEO]. SEO is a series of strategies that improve the visibility of a webpage or site. To put it simply, SEO is the difference between landing on the first page of Google results and falling off the map altogether.
You can take several actions to improve your website presence SEO and help your patients find you. The following four tips are a great place to start. Try them today and watch your search engine ranking rise!
Make sure your website is responsive and mobile-friendly.
A few years ago, Google revealed that more searches take place on mobile devices than on desktop computers. Chances are your patients are using their phones for everything, including searching for a doctor or looking up information about your medical practice.
If your website is hard to access via a smartphone or isn’t mobile-friendly, those future patients can become easily frustrated and move on. Not sure your website is up to today’s standards? Grab your smartphone and look up your practice. If you don’t like what you see, it’s time to make some changes.
Be active on social media.
Facebook recently shared that it has 1.5 billion active accounts, that 78% of Americans use the site regularly, and that the fastest-growing demographic is the 55+ age group. This is excellent news for Rheumatology practices that want to reach their target audience and improve their SEO.
While social media is usually viewed as fun at best and frivolous at worst, search engines consider your social media activity when thinking about your SEO. The more active you are across various platforms, the more a search engine will view you as a credible resource, and the better your SEO will become. Social media is also a great way to build backlinks to your website, another excellent way to build SEO.
Create original content that your audience wants to read.
A search engine wants to lead users to the very best resources on the internet. The way a search engine decides what is “best” is based on various things, including how long users stay on a particular website. If they click a link and then immediately abandon it, it’s a sign that the site wasn’t helpful. If a user clicks a link and then sticks around or, better yet, goes deeper into the website, then the search engine can safely assume they found what they wanted and were satisfied. That website becomes more valuable to the search engine, and SEO increases.
So how do you get people to stay on your website? Here are some ideas:
- Create scannable content.
- Add calls to action to each post.
- Customize your pages with helpful content.
- Use engaging videos.
- And most importantly, post relevant, timely, and in-depth content on a blog without sacrificing the quality.
As for what to post about, think about the questions your patients regularly ask, information that would be helpful for them to have, and rheumatology-related issues that you feel are important. Sharing knowledge, ideas, and resources via a blog is a great way to create original content, become a valuable resource for your patients, and help your SEO.
Analyze your results.
Once you get started with a few tactics to build your online presence, you must analyze your results. Experiment and test your strategies to learn what is working and what isn’t.
To test your results, start by deciding what metrics you’re using. If you’re working on your SEO, track your search engine results on Google. On the other hand, if you’re building an email list, you might follow the number of subscribers, plus your open and click-through rates.
These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation. Building an online presence requires effort, but it will pay off with increased sales and better brand awareness in your industry over time.
We hope these tips help you dip your toe into the world of SEO and marketing. If you have any SEO or marketing tips, be sure to share them with our online community today!Tags: Marketing for Office Managers, medical office management, medical offices, national organization of rheumatology managers, NORM, office management, tips for office managers, Website Presence Posted by