Four Ways to Improve Your Website Presence

When most people need to find a doctor, they begin their search by consulting the internet.

Therefore, the health of your website and your website presence are extremely important. If your practice doesn’t show up in search engine results, potential patients won’t find you. To make sure this doesn’t happen, you must make search engine optimization [SEO], a priority. SEO is a series of strategies that improve the visibility of a webpage or site. To put it simply, SEO is the difference between landing on the first page of Google results and falling off the map altogether.

To improve your website presence, SEO, and help your patients find you, you can take several actions. The following four tips are a great place to start. Try them today and watch your search engine ranking rise!

Make sure your website is responsive and mobile-friendly.

A few years ago, Google revealed that more searches take place on mobile devices than on desktop computers. Chances are your patients are using their phones for everything, including searching for a doctor, or looking up information about your medical practice.

If your website is hard to access via a smartphone or isn’t mobile-friendly, those future patients can become easily frustrated and move on. Not sure your website is up to today’s standards? Grab your smartphone and look up your practice. If you don’t like what you see, it’s time to make some changes.

Be active on social media.

Facebook recently shared that it has 1.5 billion active accounts, that 78% of Americans use the site regularly, and that the fastest-growing demographic is the 55+ age group. This is excellent news for Rheumatology practices that want to reach their target audience and improve their SEO.

While social media is usually viewed as fun at best and frivolous at worst, search engines take your social media activity into account when considering SEO. The more active you are across various platforms, the more a search engine will view you as a credible resource, and the better your SEO will become. Social media is also a great way to build backlinks to your website, which is another great way to build SEO.

[Need some tips on improving your online presence and reputation? Click here!]

Create original content that your audience wants to read.

A search engine wants to lead users to the very best resources on the internet. The way a search engine decides what is “best” is based on a variety of things, including how long users stay on a particular website. If they click a link and then immediately abandon it, it’s a sign that the site wasn’t helpful. If a user clicks a link and then sticks around or, better yet, goes deeper into the website, then the search engine can safely assume they found what they wanted and were satisfied. That website becomes more valuable to the search engine, and SEO increases.

So how do you get people to stay on your website? Here are some ideas:

  • Create scannable content.
  • Add calls to action to each post.
  • Customize your pages with helpful content.
  • Use engaging videos.
  • And most importantly, post relevant, timely, and in-depth content on a blog without sacrificing the quality.

As for what to post about, think about the questions your patients regularly ask, information that would be helpful for them to have, and rheumatology-related issues that you feel are important. Sharing knowledge, ideas, and resources via a blog is a great way to create original content, become a valuable resource for your patients, and help your SEO.

Analyze your results.

Once you get started with a few tactics to build your online presence, you must analyze your results. Experiment and test your strategies to learn what is working and what isn’t.

To test your results, start by deciding what metrics you’re using. If you’re working on your SEO, track your search engine results on Google. On the other hand, if you’re building an email list, you might follow the number of subscribers, plus your open and click-through rates.

These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.

We hope these tips help you dip your toe into the world of SEO and marketing. If you have any SEO or marketing tips, be sure to share them with our online community today!

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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