There is no denying that today’s fast-paced society loves being online. And while too much of anything can be a bad thing, the public’s affinity for social media isn’t always negative. Americans spend a lot of time connecting with people and businesses on social media, so utilize this and make it work for your practice. Here are three tips for maximizing your rheumatology clinic’s social media.
Build trust.
Connecting with your patients, whether in the office or online, is a huge step in building trust and relationships. However, studies show that many medical offices aren’t doing this through social media. We are now a technological world, and social media is a must. Being seen in the world of social media reminds your patients you are there, but it also eases the minds of potential patients. While searching for a practice if potential patients cannot find you, it can send a negative message.
Take advantage.
No one knows how long the social media phenomenon will last, so it’s important to take advantage right away. The key to successful social media is becoming actively involved. To do this effectively, start by critically examining the things you post. What is the message you want to relay to current and future patients? It is important to create a dialogue about things that they find interesting. Many practices make the mistake of filling their social media with repetitive details about their practice. This can get tiresome and boring for your followers and will push them towards the dreaded “unlike” button. While it’s great to promote all the things your practice has to offer, be sure to post content that is both stimulating and interactive. Remember that the goal of social media is to build a relationship, and constant practice promotion will be a big turnoff to your patients.
Kick it up a notch.
Now that you have dipped your toes in the waters of social media, it’s important you are utilizing all the platforms that will benefit to your practice. There are many to choose from, so do your research and figure out what’s best for you and your practice. Instagram and Facebook are great for medical offices, and don’t forget to include a blog section within your website. Whatever platforms you choose, be consistent with posting and designate a few days a week to social media. Make your practice stand out by engaging with your patients in fresh and exciting ways. Contests and giveaways are a fun way to get patients involved. Posting a tip of the month from the physician is a great way to build trust and educate your patients. There are many ways to keep your content fresh and still connect with your audience.
With the variety of platforms and all the information available, taking on social media can seem overwhelming, but you can start with these tips. It is certainly worth the extra time and work. The more you post, the more natural it will become, and you’ll gain confidence from engaging with your followers and watching your presence grow!
Posted by
