Our Team

Andrea Zlatkus

Andrea Zlatkus

NORM Executive Director

Ms. Zlatkus has been the Practice Manager for Chester County Rheumatology in West Chester, Pennsylvania for 24+ years.  Ms. Zlatkus’s responsibilities included all aspects of the practice, including Human Resources, Infusion Services, Drug Purchasing, Inventory Management, Benefit Investigation as well as the Prior Authorization process.  Chester County Rheumatology’s staff is comprised of strong patient advocates who fight for our physician’s and patients’ treatment choices and assist our patients on all aspects of insurance education and affordability.

Ms. Zlatkus is the immediate Past-President of NORM (National Organization of Rheumatology Management).  She has serves on the NORM Education Committee as well as the Advocacy and Healthcare Policy Committee.  During her tenure with NORM, both as President and while serving on the board) she has been active in supporting patient advocacy on Capitol Hill in Washington, DC.  Ms. Zlatkus is a Certified Practice Manager, certified Rheumatology Management Specialist, certified Rheumatology Coder, trained in Lean in Healthcare.

When she is not working, you will find Ms. Zlatkus spending time with her family, having a passion for crafts, and listening to books on tape.

Austin Crouch

Austin Crouch

Operations Manager

Austin stepped into the world of NORM back in 2017 to assist in the annual conference. He worked with NORM over the past couple of years as a Communication and Social Media Specialist and assisted in maintaining NORM’s public brand and image. 

Austin has now become the Operations Manager for NORM and coordinates internal and external communications, handles graphic design, event planning, website development, and marketing for NORM and NORM Ventures. 

Alyssa Cooke

Alyssa Cooke

Communication Specialist

Alyssa stepped into the world of NORM while working under the current executive director, Andrea Zlatkus. She has helped the education committee design various presentations over the years including the disease workbook and year of compliance. In 2018, she began attending the yearly conference to assist with registration, set-up of sessions, and direction of attendees. She hopes to continue on this path, planning and creating projects chosen by NORM committees to share their knowledge with the membership.

Ginger Meeting Management LLC is a proud part of the NORM Team. They handle NORM’s event planning needs and coordinate with our organization in executing our annual conference. To learn more about Ginger Meeting Management LLC visit their website by clicking the logo!

  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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